Eros Now Music to release over 100 singles in six months! Eros Now all set to release 100 plus Songs in upcoming 6 Months!

Eros Now, a leading over-the-top (OTT) South Asian entertainment platform owned by Eros STX Global Corporation (NYSE: ESGC) (“ErosTX” or “The Company”), a global entertainment company, today announced its launch in 2021. Announced the launch of a wide slate of over 100 singles under the banner of Eros Now Music. The line-up includes singles from prominent and upcoming Indian music sensations like Mohit Chauhan, Neeti Mohan, Akasa, Ankit Tiwari, Ustad Rashid Khan, King Qazi, Virus, Nooran Sisters.

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In addition, the label has unveiled its line-up for July, which includes more in mainstream, devotional and spiritual and healing series including ten singles featuring artists such as Shibani Kashyap, Adhyayan Suman. The July line-up includes Punjabi singles Luck Shake by Veen Ranjha and Shibani Kashyap, a lively Punjabi track starring actor Govinda’s daughter Tina Ahuja, Achieve, a rustic track from Punjab’s Dil Ki Bhoomi by budding artist Indi Singh,

The Hindi single includes an R&B track from Jab Se Dekha, Adhyayan Suman, two tracks from the devotional series – Om Namah Shivay and Hare Rama Hare Krishna and five 30-minute long tracks in Spiritual and Healing Space. Commenting on the announcement, Pradeep Dwivedi, CEO, Eros International Media, said, “Our strong legacy in the motion pictures and music business continues to explore new avenues of growth. In these challenging times when millions of people are indoors, music inspired and Serves as a means of entertainment.

As a leading label, it is our responsibility to serve people with the best trending music across all genres. With this objective, we have appointed Rajitta Hemwani, a veteran and renowned leader in the music business, as the Business and Content Head for Eros Now Music. I am confident that our diverse line-up will entertain enthusiasts by creating opportunities for both established and budding artists to launch their music on our marquee label.

Eros Music was renamed Eros Now Music in January this year. The label is committed to connecting the experience of its 28 million consumers, as well as hundreds of non-film hits by new and established artists across genres and geographies. Actively committed to engaging new audiences by launching, the company has since launched several streaming,

Has partnered with radio and television platforms and launched music in Hindi and Punjabi with over 30 artists including Sukhbir, Kanika Kapoor, Daler Mehndi, DJ Aqeel, Bhumi Trivedi and Bappi Lahiri among many new and talented singers . Eros Now Music is leveraging its market understanding and data science lead research to plan the launch line-up.

Since January this year, the label has already launched over 40 top performing independent albums. For example, the latest Punjabi song by popular Canadian artist Prabha Near under the Eros Now Music banner, ‘Good Morning Girl’, has been in the top three singles on MTV Beats chart for six consecutive weeks.

Story first published: Wednesday, July 14, 2021, 12:36 [IST]