- Coca-Cola tried to change the flavor of Coke in 1985 as well.
- Then this attempt of the company was unsuccessful, the customers protested against it.
- The company has said that it is doing this to improve the taste of Coke.
Coca Cola is going to change the flavor of its soda. The company did this 36 years ago as well. Then customers did not like the taste of the new soda. Due to this, this move of the company was fiercely opposed. Despite this, the company is going to do this again.
This time the company is going to change the taste of its most popular soft drink ‘Coca Cola Zero Sugar’. It is also called Coke Zero. It is very similar to sugared ‘classic’ Coke. Company officials told about this on Tuesday. He said that the company is doing this to further improve the taste of Coke.
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Various reactions are coming on social media regarding this move of Coca Cola. Some users have expressed concern about the change in flavor. Some consumers say they will switch to other soft drinks instead of Coke. Some consumers have said they will start drinking soft drinks from Pepsi, Coca-Cola’s rival company.
Some consumers have also cited the failure of the company’s 1985 attempt. Then Coca-Cola changed the flavor of Coke in view of the rapidly growing success of Pepsi. Then Pepsi’s share in the soft drink market was increasing rapidly. However, this attempt of Coke was unsuccessful. Consumers had rejected the new Coke.
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Consumer displeasure over the new Coke can be gauged from the fact that then Coca-Cola used to get 1,500 calls a day on its consumer hotline. Only three months later, the company announced the withdrawal of the new Coke. He introduced ‘Coca Cola Classic’ with old flavors. Then the company’s chairman, Charles Millard, had said that if this is what consumers want, then we will keep them in mind of their choice.
This time there is no possibility of protest like 1985. Doug Bowman, professor of marketing at Emory University’s Goizueta Business School, said there is a slight anger at the beginning, but the reaction is unlikely to be the same as last time. He said this is a strategy Coke wants to be at the forefront of the market.
Although the company has not said what the process of changing the flavor will be, it has promised on social media that it will not make any changes to the ingredients used in Coke. These include carbonated water, caramel color, phosphoric acid, caffeine, etc.
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