'Do not use showgirls to sell roof tiles'

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One of the UK's largest industry exhibitions is issuing a new code of conduct over the use of “promo girls”.

Last year, UK Construction Week, held at Birmingham's NEC, faced criticism over the use of skimpily clad women to staff an exhibitor's stall.

It featured Las Vegas-style showgirls selling roofing products.

Since then, the promoters of darts championships and Formula One have said that they are no longer lightly dressed young people. women to adorn their events.

But some sectors are being used in revealing outfits.

Last week, it emerged some women working at the ICE Totally Gaming event wearing “little more than swimsuits”, while men wore smart suits.

Others insisted the practice is an intrinsic part of the way they do things.

'Hot pants'

UK Construction Week attracts more than 600 exhibitors and attracts more than 35,000 people every October.

The industry in recent years has run campaigns highlighting diversity in the industry and employed strategies to attract women in construction professions in order to plug skills gaps.

The sight of the show girls at the October 2017 event is a visitor to the show to ask: “How many hot pants do you need?”

Now the show is introducing guidelines on diversity, equality and inclusion and a code of conduct for exhibitors, including on the design and staffing of stands, as well as the clothing worn.

It also warns that if an exhibitor's stand The theme is deemed inappropriate or does not comply with its equality, diversity and inclusion policy, the event at their stand open to allow them to be without permission.

The new guide is to exhibitors exhibitors ” stand (gender, age, ethnicity etc). Do they represent the variety of your company, and if not, be ready to explain why not? “

Nathan Garnett, UK Construction Week of the event director, told the BBC the Las Vegas “We had standard guidelines.” We understood it was a mistake, but we've turned it into a positive.

“The company in question has apologized for what's happened. The theme of the stand was 'Why gambble?'


A growing number of events and how they treat women are attracting closer scrutiny.

The annual show for the international property industry, Mipim, which is held in Cannes Every year, is facing accusations of being a sexist and male-dominated event.

Many women have spoken to the event as “uncomfortable” and “laddish”, with a tradition of heavy drink at parties on yachts and at Hotels.

Local sex workers have been using the conference for last year's event, but a spokesman for Mipim strongly denied allegations that prostitutes actually attended last year's conference.

He said: “Under no circumstances does Mipim register prostitutes “at the event.

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